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Beth A. Botti, CFP®, ChFC, CLU, CDFA™
Financial Consultant
California Insurance License #0G24537
612 Wheelers Farms Road, Milford, CT 06460
Phone: 203-877-6556 Ext. 169
Fax: 203-301-0736
Email: beth.botti@equitable.com
September/October 2018
Adopt a Digital Mindset
While most business owners look for ways to operate efficiently, finding ways to cut costs is often difficult. One not-so-obvious way to accomplish this is to become proficient with digital tools, helping to reduce overall costs and also attract and retain tech-savvy individuals.
Extend Your Reach
In today’s digital world, content is the marketing buzzword of the day. Using popular social media, post regularly on the websites your customers frequent most, so readers know when to expect them. Make sure to make posts relevant to your customers and business. You might even acknowledge or reward your best customers online.Adopting a thought-out, online content approach will appeal to younger customers and to younger, prospective employees, who will become your company’s leaders tomorrow.
Travel by Tech
Technology can also help cut travel costs. With today’s teleconference and meeting tools, your salespeople can travel the globe online at a fraction of the cost of in-person travel. And speaking of tech, using cloud-based software solutions and maintaining online backups may also save you considerable dollars.More Cost Savings
With tech as a vital tool, consider a policy that allows employees to work some portion of their week from home — a valuable employee benefit. A generous telecommuting policy can open your company up to qualified job candidates throughout the U.S. and, for that matter, the world.By using online tools, you can also cut redundant paperwork and the wasted hours used to produce it, and you may even consider moving to a smaller brick-and-mortar office space, thanks to your new telecommuting policy.
Take Precautions
While you count your tech-enabled cost savings and content marketing-generated profits, don’t forget to take precautions by maintaining current virus scanning and malware software to guard against a digital hack.Tech-enabled Benefits
When you adapt a digital mindset, why not also use this approach to give employees the freedom to manage their employee benefits the way they feel most comfortable – via smartphone and other online approaches.GE 2141123 (6/18)(Exp 6/20)
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Duly registered and licensed financial professionals offer securities through Equitable Advisors, LLC (NY, NY 212-314-4600), member FINRA,SIPC (Equitable Financial Advisors in MI & TN), offer investment advisory products and services through Equitable Advisors, LLC, an SEC-registered investment advisor, and offer annuity and insurance products through Equitable Network, LLC (Equitable Network Insurance Agency of Utah, LLC in UT; Equitable Network of Puerto Rico, Inc.). Equal Opportunity Employer - M/F/D/V. Equitable Advisors and its associates and affiliates do not provide tax, accounting, or legal advice or services. Representatives may transact business, which includes offering products and services and/or responding to inquiries, only in state(s) in which they are properly registered and/or licensed. Your connection to this website does not necessarily indicate that the sender is able to transact business in your state. The information in this website is not investment or securities advice and does not constitute an offer. For more information about Equitable Advisors, LLC you may visit https://equitable.com/crs to review the firm's Relationship Summary for Retail Investors and General Conflicts of Interest Disclosure.
GE-6572038.1 (4/24)(Exp. 4/26)
CFP®, and CERTIFIED FINANCIAL PLANNER™ are certification marks owned by the Certified Financial Planner Board of Standards, Inc. These marks are awarded to individuals who successfully complete the CFP Board's initial and ongoing certification requirements.
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