Beth Botti photo

Beth A. Botti, CFP®, ChFC, CLU, CDFA™

Financial Consultant

California Insurance License #0G24537

 

612 Wheelers Farms Road, Milford, CT 06460

 

Phone:  203-877-6556 Ext. 169

Fax:      203-301-0736

Email: beth.botti@equitable.com

January/February 2025

Fast Track Profits

Fast Track Profits

Every business owner wants a leaner company with increased profits, but finding areas where you can cut costs can be difficult. These ideas may help.


Reduce Your Tax Bill
Opening and contributing to a qualified retirement plan like a SEP-IRA, profit-sharing or 401(k) can minimize your business taxes, which may potentially increase profits and help you and your employees prepare financially for retirement.


It's too late to establish a 401(k) plan for 2024 taxes, but you can set one up by December 31, 2025, and have its effective date retroactive to as early as January 1, 2025.


Market Digitally
In today's digital world, companies communicate with customers via social media. Post regularly and make your business relevant and useful to your customers. Acknowledge your best customers with rewards. Thank them online. Satisfied customers can help contribute to increase sales.


Save with Tech
You and your salespeople can travel the globe without leaving your office through teleconferencing and other meeting tools. Consider cloud-based software solutions and online backups, which may save you considerable money. And, while you're at it, consider filing estimated quarterly taxes online, too.


Work via Tech
Consider hiring employees to work remotely. Satisfying your employees and opening yourself up to more qualified job candidates throughout the U.S. and, for that matter, the world. Use online tools to reduce redundant paperwork and the wasted hours used to produce it. Thanks to your new telecommuting policy, you may even consider moving to a smaller brick-and-mortar office space.


Tech and Finance
Bank and invest online. Deposit checks via your smartphone, thanks to newer technology. You can even find personal assistants, bookkeepers, and other financial types who work exclusively online.


Take Precautions
While you count your tech-enabled cost savings and the additional profits generated by content marketing, don't forget to take precautions by maintaining current virus-scanning and malware software to guard against a digital hack. Use a password manager that changes your password every time you log in for banking, investing, and other online financial transactions. Or use two-factor verification, which includes a code texted to your cell phone each time you use your password.

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Duly registered and licensed financial professionals offer securities through Equitable Advisors, LLC (NY, NY 212-314-4600), member FINRA,SIPC (Equitable Financial Advisors in MI & TN), offer investment advisory products and services through Equitable Advisors, LLC, an SEC-registered investment advisor, and offer annuity and insurance products through Equitable Network, LLC (Equitable Network Insurance Agency of Utah, LLC in UT; Equitable Network of Puerto Rico, Inc.). Equal Opportunity Employer - M/F/D/V. Equitable Advisors and its associates and affiliates do not provide tax, accounting, or legal advice or services. Representatives may transact business, which includes offering products and services and/or responding to inquiries, only in state(s) in which they are properly registered and/or licensed. Your connection to this website does not necessarily indicate that the sender is able to transact business in your state. The information in this website is not investment or securities advice and does not constitute an offer. For more information about Equitable Advisors, LLC you may visit https://equitable.com/crs to review the firm's Relationship Summary for Retail Investors and General Conflicts of Interest Disclosure.

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CFP®, and CERTIFIED FINANCIAL PLANNER™ are certification marks owned by the Certified Financial Planner Board of Standards, Inc. These marks are awarded to individuals who successfully complete the CFP Board's initial and ongoing certification requirements.

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