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Robert A. Imparato, Jr CFP®
CERTIFIED FINANCIAL PLANNER™ professional
Craig A. Hyldahl CFP®
CERTIFIED FINANCIAL PLANNER™ professional
R.I.C.H. Planning Group, LLC
105 Fieldcrest Avenue, Suite #507
Edison, NJ 08837
Robert: 732-326-5240
Craig: 732-326-5241
Fax: 732-326-5331
Robert: robert@richplanninggroup.com
Craig: craig@richplanninggroup.com
Website: www.richplanninggroup.com
September/October 2026
Where Do You Fall?
September is National Life Insurance Awareness Month. To "celebrate," we're reviewing the latest Insurance Barometer Study* by the Life Insurance Marketing and Research Association (LIMRA) and Life Happens, a nonprofit that provides a wide range of consumereducation information. Among other topics, the study examines who owns and who doesn't own life insurance.
Who Does and Doesn't
Overall, 51% of survey respondents reported owning at least one life insurance policy, unchanged from 2024. The gap in ownership between men and women has persisted throughout the 15-year study. In 2025, 54% of men reported having life insurance, compared with 48% of women. Not surprisingly, people earning $150,000 or more were most likely to have life insurance.But even within that group, nearly four in ten reported not owning life insurance. Demographically, Gen Z and Hispanic Americans were least likely to own insurance. Study respondents without life insurance tended to be more concerned about their financial security than those who had it. Age appeared to be a factor in this concern. Gen Z was more concerned than Millennials, who were more concerned than Gen X.
Among study respondents who report having life insurance, 55% have only individual coverage (i.e., purchased in the retail market), 26% have only workplace coverage (provided as an employee benefit), and 19% have both types of coverage. However, other LIMRA research indicates that more Americans own workplace life insurance than was self-reported in this study. A combination of industry data and LIMRA research suggests that the share of Americans who have life insurance through their employer or union is closer to 40%. In general, people who have both individual life insurance and workplace coverage usually have the best financial security. They tend to have higher levels of coverage and are less likely to lose coverage due to a change in employment status.
*2025 Insurance Barometer Study, LIMRA and Life Happens
GE-8987423.1(6/26)(Exp.6/30)
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Duly registered and licensed financial professionals offer securities through Equitable Advisors, LLC (NY, NY 212-314-4600), member FINRA,SIPC (Equitable Financial Advisors in MI & TN), offer investment advisory products and services through Equitable Advisors, LLC, an SEC-registered investment advisor, and offer annuity and insurance products through Equitable Network, LLC (Equitable Network Insurance Agency of Utah, LLC in UT; Equitable Network of Puerto Rico, Inc.). Equal Opportunity Employer - M/F/D/V. Equitable Advisors and its associates and affiliates do not provide tax, accounting, or legal advice or services.
R.I.C.H. Planning Group, LLC is not owned or operated by Equitable Advisors or Equitable Network. GE-8877021.1(4/26(Exp.4/30)
CFP® and CERTIFIED FINANCIAL PLANNER™ are certification marks owned by the Certified Financial Planner Board of Standards, Inc.
These marks are awarded to individuals who successfully complete the CFP Board's initial and ongoing certification requirements.
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